Introduction & Summary

This Privacy and Cookie Policy explains what information we may collect about you, as well as how we collect, use, share, disclose or otherwise process that personal information.

We use your information to provide you with the products and services you request, as well as to understand how and why our audiences engage with us. This allows us to personalise content, show you relevant adverts that supports our journalism, and generally improve your experience of our products and services.

We encourage you to read this Policy in full. It covers a lot of information that is important.

Our Privacy Promise

Your data protection rights are important. We’re committed to being clear with you about how we use your information.

We promise that we will:

  • Be clear and upfront about how your information is used by us
  • Carefully determine the legal reason for using your data and where necessary ask your permission first
  • Only hold on to your information for as long as there is a business need to keep it
  • Put in place strong controls to protect your information
  • Choose suppliers that share the same strong data protection values as us

About Us

News Corp UK & Ireland Limited and its subsidiary companies listed below (together "News UK", "we", "our" or "us" “Group”) will collect, use, share and disclose or otherwise process your personal information in line with this Policy. The relevant data controller for your information will depend on which product or service you have interacted with or to which title you have subscribed as set out below.

News UK & Ireland Limited
provides support and services to other Group entities and may act as a controller jointly in relation to these services.

News Group Newspapers Limited
The Sun, The Sun on Sunday, The Irish Sun, The Scottish Sun, The Irish Sun on Sunday, The Scottish Sun on Sunday and the associated websites.

The Sun US, Inc
The Sun U.S. ( and associated websites

News Promotions Limited
The Sun's Dream Team Fantasy Football and the associated websites.

Times Newspapers Limited
The Times, The Sunday Times and The Sunday Times Travel Magazine and the associated websites.

Newsprinters Limited
Direct to Consumer, Direct to Retail and other production and retail services.

The Times Literary Supplement Limited
The Times Literary Supplement and the associated websites.

Sunday Times Driving Limited
Sunday Times Driving Limited.

News UK & Ireland Limited
The influencer talent agency trading as The Fifth and the associated websites.

talkSPORT Limited
For the national radio stations talkSPORT, talkSPORT 2, talkRADIO and Virgin Radio UK, and the local radio stations Scottish Sun 80s, Scottish Sun Hits, and Scottish Sun Greatest Hits.

U105 Limited
For U105, broadcasting on 105.8FM and DAB in Northern Ireland and associated websites.

The Internet Business Limited
(Trading as Tibus) providers of digital infrastructure services.

Simply Zesty UK Limited
(Trading as Zesty) a PR and digital social media agency operating in the UK.

Independent Broadcasting Corporation Limited
For LMFM in Drogheda.

Capital Radio Productions Limited
For FM 104 in Dublin.

Treaty Radio Limited
For Live 95FM in Limerick.

City Broadcasting Limited
For Q102 in Dublin.

Cork Media Enterprises Limited
For 96FM and C103 in Cork.

Collection of Your Information

Responsive image

Registration, Forums, Apps and your Dealings with Us

We collect information about you when you provide it to us. For example, when you fill out our online forms, subscribe to one of our titles, enter a competition run by us, respond to our promotions, call or text in to the radio studio, register and use one of our apps, enquire about our products and services or participate in a reader forum or poll (which could be on any medium).

Information from devices

We also collect information automatically when you interact with our websites or use our apps. This can include information about your device, including its Advertising ID (e.g. Google's Advertiser Identification or Apple's Identifier for Advertisers) and general geographic location. This can be to provide services that have copyright restrictions, to deliver news that is relevant to where you are, tailor advertising to your interests and provide a better experience. We may also collect information from cookies placed on your device. See the section on Cookies & Similar Technologies for more information about our use of cookies. With your consent, we may also collect the specific location of your device or request access to data from other applications to provide certain services you have requested.

Social Login

If you log in to our websites or online services via a third party site, such as Facebook, that site may pass information to us, such as user ID, name associated with the ID, email address and location, plus other information permitted under the privacy policy for that website. Our websites and apps may also return information about you to that social networking site regarding your log in, such as which News UK websites and apps you visit and your use of the social media services on those websites and apps.

If you log in with or connect to your account using social media (Facebook, Twitter, etc), the social media service's use of the shared information will be governed by their privacy policy. If you do not want your personal information shared in this way, please do not connect your social media service account with your News UK account, and do not participate in social sharing on our websites or apps.

Posts, Comments and Interaction

If you correspond with any of our titles or radio stations, or interact with other customers or audience members or our staff, for example by using polls, comments, text messages, video, email, phone, radio or by post, we may display this content indefinitely in any relevant context, subject to our editorial judgement and your rights as set out in this Policy. This may be anonymised in the case of testimonials or customer service conversations.

If you take part in any reader or listener forums, send us letters for publication, or take part in any radio 'phone-ins', then you may be identifiable to others publicly and your comments attributed to you.

Public Information and Posts

Any information about yourself or others that you post on our social media pages, on platforms like Twitter, Facebook and other chat rooms, blogs and forums, will be viewed by others (including search engines), over whom we have no control. You are responsible for the information you choose to post or otherwise make available in public areas, and you acknowledge that this may be collected and used by third parties.

Other Sources

We may ask data management and consumer insight providers like Experian and Acxiom if they have lifestyle, demographic, household information or other insights about you. This information helps us better understand our audiences. For more information on how to control this use of your information, see the section below on Access & control of your information.

Other organisations that provide products and services to you may also share information with us. For example, they may notify us when you move home or when the payment card you used with us is renewed or replaced, so that we can keep your information accurate and up to date. This also helps ensure that you do not lose access to our products and services.

Our Legal Bases for Using Personal Information

Responsive image

With your Consent

There may be some uses of your information where we need to ask for your consent. You will have the right to withdraw that consent at any time, however, if you withdraw consent, we may not be able to provide the product or service you have requested.

Fulfilling a Contract

We process your personal information in order to fulfil a contract we have with you. For example, we would use your information to provide you with access to your digital subscription or other products you have signed up for or to provide a prize to which you are entitled.

For a legitimate interest

We may use your information where there is a legitimate reason to do so. For example, we may use your information where it would help achieve our business objectives or to facilitate a benefit to you or someone else. We only rely on legitimate interests if the reason for using your information is fair and lawful.

Where we want to rely on legitimate interests as a legal basis we will carry out a balancing test between our legitimate interests and your privacy rights. Our legitimate interests in processing personal data include:

  • to support a free press, including journalistic activities of societal importance;
  • to support individual and societal rights to receive information;
  • to develop, deliver and maintain relevant and engaging products services and advertising;
  • understanding when our audiences engage with us or other organisations;
  • to build a clearer understanding of who our audiences are in order to better serve them;
  • to carry on the business of a commercial organisation; and
  • to demonstrate that we provide services and products to agreed industry standards.

To Comply with Legal Obligations & Protect Our Rights

There may be situations where we need to use your information to comply with legal and regulatory obligations or defend claims. This may include publishing information about prize winners, for example.

Other Considerations

The specific legal basis we use will depend on the activity the information is used for. Please keep in mind that while we will rely on one legal basis, if that is no longer available to us, we may be able to rely on another.

We will indicate what legal basis we rely on to use your information for that purpose.

How We Use Personal Information

Responsive image

To Provide Products and Services and Improve Your Experience

We will use your information to provide you with products and services you have asked for, and to manage our relationship with you, including allowing you to interact, comment, and participate in online games, contests and reward programmes.

We may use your information to monitor, improve and protect our products, content, services and websites, both online and offline. We may also provide you with help and support where we believe it is required. For example, if you have provided your contact information, we may contact you when a checkout journey is not completed.

We may record phone calls or customer enquiries via online chat for quality, training and management purposes.

consent, legitimate interests, performance of a contract

To Personalise Your Experience

Personalising Content and Offers

We sometimes make assumptions about your interests based on the way you interact with our products and services and the information we hold about you.

Knowing these preferences also allows us to understand the products, content and services our customers like, letting us focus our efforts on developing those areas. We may also use this information to make decisions about what direct marketing and advertising to show you.

We will use your information to optimise article and content recommendations. Based on the kind of articles and content which prove to be of interest, we will use this information to provide a more engaging and personalised experience for you.

Audience Segmentation and Creation

We may use the information we hold about you, including how you engage with our products and services, as well as from other sources, to segment our audiences into groups with particular attributes (likes/dislikes/reading behaviours etc). This helps us personalise your experience and show you more relevant content and adverts.

Cookie Matching/Syncing

When you visit our sites, we may check to see if you have a cookie ID. This is a form of identifier that tells us who you are. We are then able to compare the cookie ID we have for you with IDs that our advertisers hold to see if we both know who you are. By knowing it’s you (or your device), the advertiser can decide if they want to advertise to you and if so, what advertising would be relevant. See the section on Cookies & Similar Technologies for more information.

Delivering relevant advertising

We may use the information we hold about you to help us and our partners make better decisions about what adverts to show you.

Consent, legitimate interest

To build direct marketing campaigns & deliver direct marketing communications to your devices

We use the information we collect from you and other sources to create engaging and relevant marketing campaigns promoting products and services we think you’ll like from our brands and partners. The use of your information to do this is usually based on a legitimate interest, however, we will ask your permission if we want to deliver direct marketing to you. You will be able to change your marketing preferences in your Preference Centre.

We may send you direct marketing communications via post, telephone, email, SMS, social media, online or in-app if we hold a valid direct marketing permission for you and you are engaged with our products and services.

Consent, Legitimate Interests

To send you product-related and similar product and services communications

We may use your information to send you relevant updates and information about the products and services you engage with. These ‘in-life’ communications are intended to allow you to get the most out of the products you use, and are considered to form part of the products and services we provide. You can control these in your Preference Centre.

In addition, we may send you information about similar products and services from our brands, where you told us that you are happy to receive that information.

Legitimate Interests, performance of a contract

To conduct market research and perform analytics

Generally, research and analytics are used to inform strategic decisions and give us a better understanding about our audiences.

When you engage with our products and services, we may rely on a legitimate interest to contact you about your experience. You will be able to opt out of these communications. In addition, we may use the information we hold on you about your engagement with our products and services, as well as other information collected from partners and other sources, to understand how our products are used and make improvements or develop other products and services our audiences may like.

We may also conduct analysis and perform analytics to help us better understand how you engage with the advertising you are shown.

Legitimate Interest

Data matching, audience insights and lookalikes

From time to time we may allow our clients to compare their customer database to ours. This is called data matching and allows our partners to see if they can reach their audiences on our platforms. Generally this will be conducted at an aggregate audience level to provide insights, rather than individual level information, although your information may be used to generate these insights. These insights might include the overlap between our audiences and the client and other information that would be useful to understand if an advertising campaign would be effective.

As part of the data matching process we may allow partners to build target audiences based on predefined attributes. These ‘lookalike’ audiences may be similar to our partners’ existing audiences. For example, a sports brand may want to reach ‘sports enthusiasts’ or those who enjoy ‘outdoor pursuits’. They could select audiences who have been identified as having an interest in these areas. To do this, we segment our audiences into groups depending on what we think they like or other behaviours. This helps them find the right audiences and we are able to show you more relevant advertising.

In the event that a partner wishes to send direct marketing or other promotional communications to an audience as a result of data matching, they must confirm to us that they have permission to contact any individual on their database. In some circumstances, we may use the marketing permissions we hold for us to reach those audiences to send relevant communications.

Legitimate Interest

To detect ad blockers

We may collect information from your devices that tells us whether you’re using an ad blocker. This is so that we can manage our compliance with the law and also determine if we are able to show you advertising. We may also ask you to suspend or whitelist our sites so that we can show you adverts. As a predominantly advertising funded business, we do rely on our ability to show you advertising to help ensure we are able to provide you with the products and services you request.

Legitimate Interests, Consent, Legal obligation

To provide co-branded services and features

We may offer co-branded services or features, such as competitions or other promotions, together with a third party and may share the information you provide to us with that third party. These co-branded services may be hosted by us or by the third party. It will usually be obvious where this is the case and will provide you with additional information where required. Please remember that where we share your information with these third parties, that they will use your information in accordance with their privacy policy.

Legitimate Interests, Consent, Performance of a contract

To disclose your information as permitted or required by law

Your personal information will be disclosed where we are obliged by law to do so. We may also disclose your information where we are allowed to by law to protect or enforce our rights or the rights of others and for the prevention and detection of crime, such as fraud.

Legitimate Interests, Legal Obligation

To ensure our services are used appropriately

If you post or send offensive or objectionable content anywhere on or to our websites or apps, or otherwise engage in any disruptive behaviour on any of our platforms, we may use the information that is available to us about you to stop such behaviour. This may involve informing relevant third parties, including your employer, law enforcement or other competent authorities about the content and your behaviour.

Legitimate Interest

Transfer as part of the sale of our business

If we sell all or part of our business, customer information may be one of the transferred business assets. If this happens, your information will be disclosed to any successors of our business for them to use for the purposes set out in this Policy.

Legitimate Interest

To take payments, check your identity and conduct credit checks

Information that we hold about you and that you provide to us may be used to take payment for products and services. It may also be used to verify credit details related to payments. Payment details may be retained in order to speed up the renewal process for products and services.

If you apply for credit, then in order to help us make credit decisions about you, prevent fraud, check your identity, and prevent money laundering, we may check with credit reference agencies who will record any credit searches on your credit file. We may also disclose details of how you conduct your account with us to these credit reference agencies for related purposes.

We may use your information to check your identity in relation to requests you make.

If you use third party payment providers, such as PayPal, to pay for or receive payment from us that site may pass information to us including your name, email address, billing or other address, phone number (if applicable), date of sign-up, the number of payments you have received from verified PayPal users, whether you have been verified to have control of a bank account and any other information you agree they can share.

Legitimate Interests, Consent, Legal Obligation, Performance of a contract

To ensure that our products and services conform to agreed industry standard standards

Some of our products and services are independently monitored and assessed to ensure they meet approved industry standards and for industry reporting purposes. For example, we may submit audience figures to The Publishers Audience Measurement Company (PAMCo) who are the governing body which oversees audience measurement for the published media industry. While this will generally be achieved through aggregate information, we may use information that could identify individuals.

Legitimate Interest

To facilitate posts, commenting and interaction

If you correspond with any of our titles or radio stations, or interact with other customers or audience members or our staff, for example by using polls, comments, text messages, video, email, phone, radio or by post, we may display this content indefinitely in any relevant context, subject to our editorial judgement and your rights as set out in this Policy. This may be anonymised in the case of testimonials or customer service conversations.

If you take part in any reader or listener forums, send us letters for publication, or take part in any radio 'phone-ins', then you may be identifiable to others publicly and your comments attributed to you.

Consent, Legitimate Interest, Performance of a contract

Public information and posts

Any information about yourself or others that you post on our social media pages, on platforms like Twitter, Facebook and other chat rooms, blogs and forums, will be viewed by others (including search engines), over whom we have no control. You are responsible for the information you choose to post or otherwise make available in public areas, and you acknowledge that this may be collected and used by third parties.

Consent, Legitimate Interest

Advert and Marketing Delivery

When you visit one of our websites or use one of our apps, advertising networks and other intermediaries that we work with select and then display adverts on your device. In the case of some of our digital radio stations, when listening online, partners insert a relevant audio advert for you to listen to.

Consent, Legitimate Interest

How We Share Your Information

Responsive image

Sharing between News UK group companies

Your information will be shared between the News UK companies listed in the About Us section above for use in accordance with this Policy. We may share your information with Unruly Group Limited a wholly-owned subsidiary of News UK where there is a legitimate interest in doing so, for use in accordance with their privacy policy.

Legitimate Interest

Sharing with News Corp Affiliates

News UK is part of the News Corporation ("News Corp") group of companies. We may rely on our legitimate interests as an organisation that operates an advertising funded business model, to share your information with News Corp and its affiliates to:

  • perform analytics and analysis of how you interact with the group's products and services, to facilitate business efficiencies and develop products and services that would be relevant to you; and
  • deliver more relevant advertising from across our News Corp network.

For more information about how to exercise your rights, please see the section on Controlling Your Information.

Where your information is used for advertising purposes, you will be provided with information about how it is used and be able to control what information is used and how, as well as with which affiliates it is shared.

These affiliates may be located inside or outside of the EEA, including the United States of America. We have appropriate agreements in place to ensure they protect your information in accordance with our legal obligations.

We also participate in an advertising platform offered by our affiliate, NC Audience Exchange LLC, called News IQ. To learn more about News IQ please visit

Legitimate Interests

Sharing with Commercial Partners

We may disclose your personal information to third parties, such as competition partners, for their direct marketing purposes where we have told you about this and you have given permission or there is a legitimate interest to do so.

Legitimate interest, Consent

White Label Products

We may share your personal information with our partners who operate products and services using our brands where you use these services. This includes partners such as The Sun Bingo, The Times Currency Services, The Sunday Times Wine Club and Sun Bets. We will only share your information where we have an appropriate agreement in place with the partner. The information we share will be used in accordance with our partner's privacy policy, which you should read when you sign up with the partner.

These partners will also pass us the information they collect about you, including your usage and interaction with those products and services, which we will use in accordance with this Policy.

Legitimate Interest, Consent, Performance of a Contract

Advertising Partners

We may share your information with third parties, such as advertisers, for their commercial purposes in accordance with their privacy notices. For example We are a partner in the Ozone Project that may use cookies, pixels and similar technology to collect information about what you have viewed and how you have used our sites and apps. They will make assumptions about your interests and preferences and add you to groups based on those assumptions, in order to show you advertising. For example, if you look at a page in our travel section you might be added to a group for people (usually called a segment) interested in holidaying abroad, and then we might show you adverts for holidays abroad. You can learn more about cookies in the section below on cookies and control which third party partners receive your information when you visit our websites or by changing your cookie settings.

Legitimate Interests, Consent

Sharing with our service providers

We may pass your information to our processors – companies that we use to provide services on our behalf, for example for home delivery services, prize fulfilment agencies, market research or other purposes mentioned in this Policy. These processors can only use your information in accordance with our instructions and for no other purpose.

Legitimate Interests, Consent, Performance of a Contract

Data Transfers

When you complete our registration forms or use our services, we may transfer your information to our group companies and processors outside the EEA to countries that may not have data protection rules that provide the same level of protection. However, we only transfer your information where there are appropriate measures and controls in place. If you would like to receive a copy of the applicable data transfer safeguards used when your information is transferred outside the EEA to non-adequate countries, please contact us at

Legitimate Interests, Performance of a contract, Consent

Sale of our business

If we sell part or all of our business, customer information may be one of the transferred business assets. If this happens, your information may be disclosed to any successors of our business for them to use for the purpose set out in this Policy.

Legitimate Interests

Third party advertising content

In some instances the advertising you see on our websites and apps may be controlled by third parties. We do tell you which third parties may collect and use your information when you visit our sites and provide you with the ability to opt out of their use. However, ultimately we have no control over the use of your information by these third parties once it has been collected from our sites and accept no responsibility for the content of any advertising you may see as a result.

Legitimate Interests, Consent

Controlling Your Information

Responsive image

Updating your information

Please ensure you update your personal information or tell us if it changes or is inaccurate. You can update your details, for example your email address, in your account settings or an equivalent section if you are a subscriber. You may also email our Customer Services team at

Preference Center: Controlling Direct Marketing and other communications

You can change your mind about receiving direct marketing or other communications you receive from us, such as bulletins and other information about your chosen products and services (for example, your Times+ subscription or one of our campaigns) by contacting us using the details below, changing the settings in your preference centre or by following the unsubscribe instructions in the relevant communication.

There may be some types of communication that you receive that cannot be controlled through your preference centre, but you will still be able to opt-out by following the instructions in the communication itself.

Withdrawing Consent for Processing

Where we may rely on your consent to process personal information, you have the right to withdraw that consent at any time. Often, this can be managed through the preference centre – such as your consent for us to send you communications. Otherwise, please contact us with details of your request. In some instances we may have an alternative legal basis to continue to process that personal information and we will inform you of that. If you do withdraw consent we may not be able to provide the product or service you have requested.

Controlling how we use personal data supplied by partners


We use Experian to make the content and advertising shown on devices that you might use or that may relate to the same household more relevant and useful. Experian may also provide insight reporting as part of their service. As part of this process Experian uses cookies and may receive information about the kind of device you use as well as your IP address, location data, device user agent string or information about websites where your device has previously displayed advertising. By using our sites, you acknowledge that Experian will process personal data about you for the above purpose and for the profiling of audiences bearing similarities to your data on the basis of our or their legitimate interests. You have a choice about whether or not you want your information to be used in this way. Please see the section below on Access and Control of your information for how to set your preferences. and you can set your preferences by visiting This won't stop you from seeing content about our products and services when you visit our websites, but it will mean that the content you do see may not be as relevant to you.


Our use of Acxiom (a database marketing company): If you have a subscription to one of our titles, or use one of our products or services, we may check with Acxiom to see if they have any relevant lifestyle and demographic insight information about you. This helps us make sure that our marketing is more relevant to you. This is only where you have provided permission or there is a legitimate interest for Acxiom and us to do this. Where we receive information from Acxiom, we use it in accordance with this Policy and the law. You have control over how that information is used. For more information on Acxiom and the data they provide, and to opt-out of their program, please

Choice and control over third party cookies and advertising

You are able to control which of our partners may use your information when you visit our websites via our ‘consent management tool’ that appears when you first visit our sites, or by clicking on the Cookie Settings link in the footer of the website.

Control over Data Matching

If you would like to opt out of data matching with our commercial partners, please contact us using the subject line ‘data matching opt out’. You will need to provide us with relevant information in order to identify you.

Other Rights

You may request a copy of your personal information from any News UK company which may hold personal information about you. You can also ask us to correct any inaccuracies in your personal information. In some circumstances you may be able to ask us to transfer information you have provided to us to another organisation. Similarly, you may be able to transfer your information from another organisation to us, but you should check with us first if this is possible.

You may also have the right to object, erase, or restrict our processing of your information – for example, where we process personal data because this is in our legitimate interests, you may object to this. We will need to carefully consider your request, as there may be circumstances which require us, or allow us to continue processing your data.

To exercise any of these rights, please contact us at These rights may be restricted by law, for example we may not be able to provide a copy of your data where the data we hold is also the data of a third party and it is not reasonable to disclose this information.

"Do Not Track" Browser Settings

If you choose to turn on the "Do Not Track" setting in your browser, your browser sends a special signal to websites, analytics companies, ad networks, plug-in providers, and other web services you encounter while browsing to request that they stop tracking your activity. Currently our websites and apps are not designed to respond to "Do Not Track" signals.

California Residents

California ‘Shine the Light’ law

Residents of the State of California may ask us to provide them with a list of the types of personal information that we have disclosed during the preceding year to third parties for their direct marketing purposes, and the identity of those third parties. If you are a California resident and would like such a list, please contact us.

For all requests, you must put the statement "Your California Privacy Rights" in the subject field of your request and include the name of the data controller (listed in the ‘About Us’ section) to which you are requesting the information. You must also include your name, contact details, address and other identifiers that will help us locate your information.

How to contact us

If you are a California Consumer, to submit a request, please contact us at To protect your privacy and maintain security, we take steps to verify your identity before granting you access to your personal information or complying with your request. To the extent permitted by applicable law, we may charge a reasonable fee to comply with your request.

Cookies & Similar Technologies

Responsive image

What are cookies

Cookies and other online tracking technologies are small bits of data or code that are used to identify your devices when you use and interact with our websites and other services. They are often used for remembering your preferences, to identify popular news stories, to remember you're logged in and allowing you to comment on stories.

Our legal bases for cookies and similar technologies

Placing cookies: in order to place cookies, tags and other technologies on your browser or device, we need to have your permission. We do this by providing a clear notice in the form of a cookie banner that tells you what cookies are used for, as well as providing you with useful information about the technologies we use and a link to this Policy. You'll need to indicate your acceptance of our use of cookies. On a mobile device this might be by swiping a banner, pressing a button, or using facial recognition.

You are able to opt-out of the use of cookies. For more information, see the section on Managing Cookies.

Using information collected from cookies: where we want to use the information that cookies and similar technologies collect, we either need your consent or a legitimate interest.

What Cookies Do We Use and Why?

Essential Cookies and Similar Technologies

These are vital for the running of our services on our websites and apps. Without the use of these cookies, parts of our websites would not function. For example, Times+ uses cookies to help us identify which of our readers have a subscription in order to access content they are entitled to on the website. We use these cookies to tell if you're logged in to your account, which allows extra functionality, such as commenting on stories.

Analytics Cookies and Similar Technologies

These collect information about your use of our websites and apps, and enable us to improve the way they work. For example, analytics cookies show us which are the most frequently visited pages on The Sun or The Times websites allowing us to provide the most popular news articles further up the page. They help us record how you interact with our websites, such as how you navigate around pages and from page to page, identifying improvements we can make to the customer journey. They also help identify any difficulties you have accessing our services, so we can fix any problems. Additionally, these cookies allow us to see overall patterns of usage at an aggregated level.

We may place cookies and similar technologies on behalf of comScore who help us measure the size and quality of our audiences across platforms. You can learn more and control how comScore use your information here

Functional/Preference Cookies and Similar Technologies

These cookies collect information about your choices and preferences, and allow us to remember things like language, your username (so you can log in faster), text size, and location, so we can show you relevant content to where you are. They allow us to customise the services you have accessed. We also use these cookies to provide you with services such as video clips.

Tracking, Advertising Cookies and Similar Technologies

We use these types of technologies to provide advertisements that we think may be more relevant to your interests. This can be done by delivering online adverts based on your previous web browsing activity, known as "online behavioural advertising" (OBA). Cookies are placed on your browser which will remember the websites you have visited. Adverts based on what you have been looking at are then displayed to you when you visit websites which use the same advertising networks.

For example, you may be doing online research to buy a bicycle, and read several articles about bikes on various websites. As you browse those sites a cookie from an advertising network would be placed in your browser. It would remember that you had visited several websites related to cycling. Then, when you visit another website in the same advertising network, the website could show you an advert related to cycling.

We may also use cookies and similar technologies to provide you with adverts based on your location, offers you click on, and other similar interactions with our websites and apps.

To help us deliver relevant advertising using cookies, we use Google products including Google Marketing Platform. You can find out more here.

As mentioned in the "How We Share Your Information" section of this Policy, we participate in an advertising platform offered by our affiliate NC Audience Exchange LLC, called News IQ. To learn more about News IQ please visit

Web Beacons and Tracking Pixels

These are bits of data that count the number of users who access a website or webpage and can also allow us to see if a cookie has been activated. Web beacons used on web pages or in emails allow us to see how successful an article has been, or whether an email message was successfully delivered and read in a marketing campaign. Web beacons are also used to verify any clicks through to links or advertisements contained in emails. We may use this information to help us identify which emails are more interesting to you and to inform advertisers how many customers have clicked on their adverts (the information shared with advertisers is aggregated and does not identify you individually).

Flash Cookies

We may, in certain situations, use Adobe Flash Player to deliver special content, such as video clips or animation. To improve your user experience, Local Shared Objects (commonly known as Flash cookies) are used to provide functions such as remembering your settings and preferences. Flash cookies are stored on your device, but they are managed through an interface different from the one provided by your web browser.

Tracking URLs

Tracking URLs are a special web link that allows us to measure when a link is clicked on. They are used to help us measure the effectiveness of campaigns and advertising and the popularity of articles that are read.

Device Fingerprinting

We may collect and analyse a device's browser information to help identify that device, present content correctly, conduct analytics and help prevent and detect fraud.

If you Access our Services from a Mobile Device

We may collect a unique device identifier assigned to that device, geo-location data, and other transactional information for that device. We may also use the unique identifier to validate free trials, for example.

How We Use Cookies and Similar Technologies

Protect our networks

Cookies and similar technologies help us identify and prevent threats to our sites. They are necessary to protect your information and our business from outside threats.

Allow you to Access our Services

Cookies and similar technologies permit your connection to our websites: our servers receive and record information about your computer, device, and browser, including potentially your IP address, browser type, other software or hardware information, and your geographic location.

Access Usage of Services

We use information about your usage of our services, websites and apps, such as the pages you have visited, content you have viewed, search queries you have run, and advertisements you have seen or interacted with to assess how our services are used.

Provide eCommerce Functionality

Cookies and similar technologies help us provide functionality that you need to navigate our sites, select products and services and purchase them.

Provide Relevant Content

The content on our websites, and in our communications with you, may be adjusted depending on what we know about the content, products and services that you like. This means we can highlight content and articles that we believe will be of interest to you. We provide personalisation by using cookies, IP addresses, web beacons, URL tracking and mobile app settings.

Selling Third Party Advertising

We sell space on our websites and apps to advertisers. The adverts they display on our websites will often contain cookies. Our advertisers may use cookies or similar technologies to provide you with advertisements that they believe are relevant. They may use browsing data obtained to restrict the number of times you see particular adverts (frequency capping). You may also see adverts from these advertisers on other websites you visit.

Third parties that support our services by serving advertisements or providing other services, such as allowing you to share content or tracking aggregate service usage, may also use cookies and other technologies to collect information relevant to the provision of those services.

We do not control third party cookies or other technologies. Their use is governed by the privacy policies of third parties using such technologies. You should make sure you are aware of how third parties will use cookies by checking the third party's cookie policy.

To learn more about controlling cookies and similar technologies, please see the section below on Managing Cookies.

Mobile Apps

By downloading our apps, we will require access to the following services on your device: unique identifier (UDID), MAC address or other applicable device identifier and location. Other services may also be required in order for the apps to function. We may use this information to validate free trials. Our apps may also provide push notifications to your device. You may control these through using the tools on your device, such as turning off push notification and location services.

Managing Cookies

When you visit our websites, cookies and similar technologies may be set on your browser in order to help make the sites work, analyse site usage, deliver adverts and personalise your experience. Where our partners set these and are acting on our behalf, they are called data processors and must only act on our instructions. We will have a contract with them and they must protect your information properly. They'll use your information in accordance with this Policy and you'll be able to opt-out. Where other partners place cookies and similar technologies for their own purposes, they are called controllers and will use your information for their own purposes.

Cookie Controls

When you visit our sites for the first time you will see notices about the use of cookies by us and our partners. You'll be able to learn more about the specific cookies in use and how to control them. We will remember your preferences and may ask you periodically to confirm these. You are able to change your preferences at any time by scrolling to the bottom of the website page you are visiting and clicking on ‘cookie settings’.

Most modern browsers are set to accept cookies by default, but you can change your settings to notify you when a cookie is being set or updated, or to block cookies altogether. Please consult the "Help" section of your browser.

We participate in the IAB Europe Transparency & Consent Framework and operate a Consent Management Platform that helps us to comply with the framework’s Specifications and Policies.

In addition to being able to control cookies by changing the settings in your browser on your computer, or on your mobile device's settings, you can also control which companies can set cookies and similar technologies on your devices, by visiting the following links (you'll need to turn any cookie or ad blockers off for the control pages to show which companies you can opt-out of):

  • Internet Advertising Bureau (IAB) Your Online Choices website provides more information about controlling cookies. It also provides an easy way to opt-out of behavioural advertising from each (or all) of the networks represented by the European Interactive Digital Advertising Alliance
  • The Network Advertising Initiative (NAI) allows you to control behavioural advertising from each of the ad networks represented by the NAI:!%2F
  • The Digital Advertising Alliance's self-regulatory program for online behavioural advertising control page allows you to control behavioural advertising from the ad networks it represents.
  • The News IQ website provides more information, and an easy way to opt-out:
  • Opt out of Ozone platform cookies here:

Importantly, these ad networks set cookies to remember that you have chosen to opt-out. If you clear your cache the opt-outs will not be applied and you would need to opt-out again.

Controlling Flash cookies

You can manage the use of Flash technologies with the Flash management tools available at Adobe's website, at

Controlling web beacons

You can prevent web beacons from tracking your activity, although you won't be able to decline receiving them in emails. For information about managing your cookie options, please visit

Please note that by blocking any or all cookies, you may not have access to certain features, content, or personalisation available on our websites or apps.

Retention of Personal Information

We will retain your information for as long as necessary for the uses set out in this Policy, or while there is a legitimate reason for doing so. If you ask us to delete your information before that time, we may not be able to do so due to legal, regulatory or contractual constraints. For example, we would need to retain your name and contact details for suppression purposes if you do not want to receive direct marketing from us.

If you ask for your account to be closed, we will do this as soon as is reasonably possible subject to any applicable terms and conditions relating to the account. Personal information from closed accounts is retained in order to comply with legal obligations, prevent fraud, collect any fees owed and to resolve disputes.

Changes to Policy

From time to time we make changes to this Policy. This may be in relation to changes in the law, best practice, changes in our services or treatment of your personal information. Where necessary, we will notify you of these changes. We will always display clearly when the privacy policy was last amended on the website.

Contact Us

In addition to any general data protection enquiries you may have, you can use these details to contact our Data Protection Officer.


By Post
Data Protection Enquiries,
Customer Services Department,
News UK,
1 London Bridge Street, London, SE1 9GF